The origin of the idea
Cleanbrace originates from a simple problem. In February 2020, we asked ourselves the question: What could an uncomplicated solution for mobile hand disinfection look like?
We started our product development with a clearly defined approach, assuming that potential users would not want to carry bulky and oversized disinfectant bottles. We believe that a slim and well-designed wristband is the right solution to this problem. After only a few days we can hold the first working prototype in our hands. We had tasted blood.
Milestone 1
Day and night at the 3d printer
Another 16 prototypes and two weeks later we were able to present friends & family our first marketable disinfection wristband. Now we have no time to lose. After an overwhelming feedback from our test persons, we start the first production of 300 wristbands in 3D printing at the end of March.
Milestone 2
A strong team for the future
After the first delivery of our bracelets, we realize that only a strong team can master the future tasks. Therefore our team is expanding. The initial three founders become six enthusiastic start-ups. New company structures grow in our start-up and new cooperation partners are won.
Milestone 3
We take responsibility
With the increasing demand, we can no longer produce the bracelets ourselves. In the middle of April, a great cooperation with the workshops of the Diakonische Stiftung Wittekindshof is established for us. More than 350 bracelets have been produced on site since May. We are also a cooperation partner of the photo and aid project Flugkraft für Krebskranke.
Milestone 4
Expansion of the injection moulding production
In mid-May not only our team continues to grow, but also our production. With our new injection moulding partner we are able to produce 2500 wristbands per week and are getting closer to our goal of enabling as many people as possible to have easy and mobile hand disinfection. At the beginning of June, together with our partner, we launch our water-based disinfectant on the market. By August, we manage to sell more than 35,000 wristbands and the second generation of our Cleanbrace is ready to go.
Milestone 5
The second Cleanbrace Generation
In September, we are focusing on the market launch of Cleanbrace 2.0, and it is only through the feedback of our users that we have managed to launch an even better wristband for mobile hand disinfection. On October 1st the new wristband will be offered in the online shop for the first time and our customers are enthusiastic. In addition, we continue to strengthen our team again.
Milestone 6
New shop, individualisation and retail launch
October and November opened many doors for us. In addition to a new online shop to provide our users with the best possible information about our products, the individualisation of our bracelets for business partners has gained momentum. With Hannover 96 we won the first large sports club as a cooperation partner and our wristbands can also be found on the retail shelves of EDEKA Minden-Hannover.
But why a bracelet at all?
Handy, uncomplicated and inconspicuous, this is how the users of the Cleanbrace describe their bracelet. These are three of the most important points for a wrist solution. A disinfectant bottle is often lost in a bag or car or forgotten at home. With a wristband, the user notices immediately if it is missing. Added to this is the practical handling. With a wristband, there is no need to rummage around in the bag.
After contact with dirty surfaces, the user can immediately disinfect his hands without having to soil other surfaces himself. The customers as well as the founders were particularly convinced by the uncomplicated handling that the wristband offers. Simply applying pressure is enough and there is enough disinfectant in the palm of the hand.
What makes us!
In contrast to other manufacturers, we have placed great value on the functionality as well as the design of our everyday helper. Our bracelet is not a low-cost production from the Far East or low-wage countries. Our Cleanbrace is developed, tested and manufactured here in Germany. Since the foundation of our company and the first pitch of the Cleanbrace we are continuously working on the improvement of our product.
Our Cleanbrace 2.0 is the result of honest customer evaluations and weeks of testing in practice. With this wristband for hand hygiene we want to make everyday life cleaner and safer. We are a company that cares about the needs of our customers. Our claim is to offer the best solution to every customer. In addition, social responsibility towards society is very important to us.